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Top 50 Mobile Advertising Platforms in 2013

Feb 26,2013 by Richard O'Connell

50-mobile-Ad-networks

As a follow up to Justin’s recent post on ad network bullshitting, we thought we’d share with you a more comprehensive list of mobile advertising networks that facilitate buying, selling or exchanging mobile traffic in some form.

For our own internal competitive analysis, we track over 100 various mobile app and web ad companies. When we started out there were two things that really struck us. Firstly, just how many mobile advertising networks there are out there - ad networks specializing in app advertising, android advertising, iOS advertising, tablet only advertising, mobile video advertising and so on. Secondly we realized quickly there were no definitive lists of all the mobile advertising channels- often they'd be incomplete or out of date, so we hope this list will give you a great starting point if you want a good overview of who’s out there right now. Whereas Justin’s list was focused on those few networks we think are really awesome (including our own app promotion and monetization network – AppFlood), the following list of ad platforms is what we consider to be the top 50 most popular. If you find this resource useful, let us know and we may come back and update this list with a full 100 networks plus additional details and features on each of the ad platforms.

Adfonic

17 Adfonic

www.Adfonic.com

What they say: “Adfonic is a mobile advertising buying platform that gives advertisers and agencies access to global mobile web and app inventory.”

admarvel

36 admarvel

www.admarvel.com

What they say: “AdMarvel is mobile advertising group that boasts simple management of ad traffic and higher revenue return. They partner with ad networks to deliver better results for publishers. In addition to publishers, AdMarvel works with a broad range of players in the ad ecosystem to improve the performance of mobile advertising. Work with us to accelerate your business.”

AdMob

1 admob

www.admob.com

What they say: “AdMob is a leading global mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads.”

Admoda

18 Admoda

www.admoda.com

What they say: “Admoda aims to allow advertisers to run highly-targeted mobile ad campaigns and enables publishers to monetize their apps and mobile sites via advertising. Admoda essentially buys and sells traffic, connecting advertisers with the space they need in the process.”

Adsmobi

38 adsmobi

www.adsmobi.com

What they say: “Adsmobi is a world class transparent Mobile Demand Platform for Mobile Advertising. Our Real Time Bidding technology is performance optimized, and integrated to the top mobile supply platforms all over the world.”

Adwhirl

34 adwhirl

www.adwhirl.com

What they say: “Dynamically change between ad networks for your iPhone/Android apps and create and display custom ads to cross-promote your own apps.”

Airpush

4 Airpush

www.airpush.com

What they say: “Airpush is the 2nd largest ad network for Android and the first in terms of performance for developers and advertisers.”

AppFlood

48 AppFlood

appflood.com

What they say: “The only 100% transparent cross-promotion platform for buying, selling and exchanging mobile traffic.”

Appia

26 Appia

www.appia.com

What they say: “Appia is the world's largest open app marketplace and white label storefront platform, supporting all operating systems and handsets.”

Applifier

35 Applifier

www.applifier.com

What they say: “Applifier is a cross-promotion network for social games and applications.”

Appnext

40 appnext

www.appnext.com

What they say: “Appnext is a patent-pending, innovative, and easy-to-use cross-promotion advertising system. Appnext allows you to capture the attention of players who are about to leave your game and use them to generate new traffic or to monetize your game.”

Burstly

37 Burstly

www.burstly.com

What they say: “Burstly is an in-application advertising management tool to help mobile app developers optimize their ad space and inventory.”

BuzzCity

6 BuzzCity

www.buzzcity.com

What they say: “BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. Ready for some app buzz?”

Casee

42 casee

www.casee.cn

What they say: “CASEE is the leading mobile ad exchange and marketin service company in China where advertisers can buy ads and WAP site owners can sell traffic to generate revenue.”

Celtra

41 celtra

www.celtra.com

What they say: “Celtra provides a Web based self-service platform for creation, ad trafficking, tracking and optimization of rich media mobile display advertising.”

Chartboost

9 Chartboost

www.chartboost.com

What they say: “Chartboost is the world’s largest games-only technology platform and helps developers build a business around their creations.”

Doubleclick

46 Doubleclick

www.google.com/doubleclick/

What they say: “DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.”

Dsnrmg

dsnrmg.com

25 dsnrmg

What they say: “A Global Advertising Network for Online, Mobile & Social.”

Fiksu

22 fiksu

www.fiksu.com

What they say: “Fiksu, Inc. is a new marketing technology company. Fiksu® for Mobile Apps is the company’s first solution designed to help mobile app brands achieve their business goals faster and more cost-effectively.”

Flurry (AppCircle)

2 Flurry

www.flurry.com

What they say: “Flurry helps companies build, measure, advertise and monetize mobile applications in the new app economy. The company’s comprehensive measurement and advertising platform reaches over 700 million monthly unique smartphone and tablet devices across iOS, Android and other platforms.”

Google adwords for mobile

47 Google adwords for mobile

www.google.com/ads/mobile/

What they say: “A mobile interface for Android, iPhone, and Palm Pre devices, AdWords for mobile lets you keep track of key account developments by showing you the alerts and filters you've set up for your campaigns, ad groups, and keywords.”

Greystripe

30 Greystripe

www.greystripe.com

What they say: “Greystripe is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users.”

Hipcricket

44 hipcricket

www.hipcricket.com

What they say: “Hipcricket is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales.”

InMobi

0 InMobi

www.inmobi.com

What they say: “InMobi is an innovative mobile technology company that enables the world's leading brands, developers, and publishers to engage global consumers.”

Jumptap

12 Jumptap

www.jumptap.com

What they say: “Jumptap is a mobile ad network and the leader in targeted mobile advertising.”

Komlimobile

33 komlimobile

www.komlimobile.com

What they say:Komli Mobile is a high performance, self-service, mobile ad network that has been built using several web scale / open source technologies.”

LeadBolt

14 LeadBolt

www.leadbolt.com

What they say: “LeadBolt - a leading mobile ad network provides an all-in-one solution for in-app advertising including SDKs for Android, iPhone and iPad.”

madvertise

32 madvertise

madvertise.com

What they say: “madvertise is the fastest growing mobile advertising company in Europe, delivering superior performance through its audience targeting technology at unparalleled reach with already over ten billion monthly page impressions.”

Millennial Media

21 Millennial Media

www.millennialmedia.com

What they say: “Millennial Media is an independent mobile advertising platform company. The company’s technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users for their apps and gain insight about their users, and the company works with advertisers to deliver ad experiences to consumers on their mobile connected devices.”

mMedia

20 mMedia

mmedia.com

What they say: “mMedia is the one-stop tool for self-service mobile advertising and application monetization.”

mobclix

23 mobclix

www.mobclix.com

What they say: “Mobclix, Apple iPhone analytics and the largest mobile ad exchange for your apps. Make more money with higher eCPMs and more ad networks.”

MobFox

15 MobFox

www.mobfox.com

What they say: “MobFox, Mobile Advertising Platform, Monetize Mobile Traffic on iPhone, Android and Windows Phone 7. Run Mobile Advertising Campaigns worldwide.”

Mobgold

27 mobgold

www.mobgold.com

What they say: “MobGold helps advertisers to reach targeted users on various mobile devices and publishers to monetize their mobile traffic.”

Mobiletheory

39 mobiletheory

mobiletheory.com

What they say: “Mobile Theory is a premium mobile ad network empowering the world’s top brands and premium mobile publishers with marketing solutions & services.”

MobPartner

8 MobPartner

www.mobpartner.com

What they say: “MobPartner is a CPA mobile affiliate network with more than 130,000 mobile publishers worldwide. Our advertisers work with us on a CPA price model for all campaigns.”

mojiva

13 mojiva

www.mojiva.com

What they say: “Mojiva is a super-easy, one-stop mobile advertising for advertisers and publishers to buy and sell mobile ads on their mobile websites.”

mopub

www.mopub.com

19 MobPartner

What they say: “MoPub is rethinking mobile app monetization, enabling publishers to understand ad performance and user engagement.”

Placeplay

45 Placeplay

www.placeplay.com

What they say: “PlacePlay helps iOS & Android app developers increase revenue with targeted mobile advertising. App developers use PlacePlay to increase revenue.”

playhaven

31 playhaven

www.playhaven.com

What they say: “PlayHaven is a Lifetime Value (LTV) Maximization Platform that enables mobile game creators to completely control and balance their in-game marketing and monetization needs.”

smaato

11 smaato

www.smaato.com

What they say: “The leading global mobile advertising exchange. We help mobile app developers and publishers make more ad revenues worldwide.”

Sponsormob

28 sponsormob

www.sponsormob.com

What they say: “Sponsormob is a solution provider for performance-based advertising on mobile devices.”

Sponsorpay

7 sponsorpay

www.sponsorpay.com

What they say: “SponsorPay is a value-exchange advertising platform providing high-quality brand engagement for advertisers and driving user acquisition as well as content.”

Tap for Tap

24 Tap for Tap

tapfortap.com

What they say: “Tap for Tap is a mobile ad network for iOS and Android apps which includes a free tap exchange as well as paid promotion and app monetization network.”

Tapit

16 tapit

tapit.com  

What they say: “TapIt! is a global mobile advertising network with only one goal in mind: To serve the needs of our advertisers, publishers, and app developers better than anyone else. We are committed to empowering our partners to meet their goals through our self-serve market place built on years of experience and expertise.”

Tapjoy

3 tapjoy

www.tapjoy.com

What they say: “Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements.”

Trademob

29 Trademob

www.trademob.com

What they say: “Trademob is an app marketing platform, helping app advertisers win loyal users and high app store ranking for an iOS or Android app.”

Vserv

10 vserv

vserv.mobi/

What they say: “Advertising Network with Premium App Inventory across smart & feature phones. World's Simplest Monetization Solutions for Mobile Apps.”   


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TAGGED IN: research

Richard O'Connell

Richard is the Global Marketing Director for PapayaMobile, a cross platform social gaming network for Android and iOS. He has six years’ experience successfully marketing global digital and mobile brands in the Europe, Asia and the US. He now leads PapayaMobile’s global marketing efforts including strategy, branding, mobile marketing, digital, PR and community management with a team of 9 spanning both the US and China. Google +