With more than 250 million smartphones shipped last quarter and 80% of these on Android, there’s an untapped opportunity to monetize these new eyeballs that are spending more and more time on their mobile devices.
If you’re an Android developer, there’s a pretty good chance that you’re inclined to develop and promote a freemium app. If that’s the case, you have a couple of go-to options to monetize your Android apps: in-app purchases and in-app advertising. Realistically, it’s in your best interest to compliment your mobile app with both mobile monetization strategies – as major games have employed like Imangi Studio’s Temple Run 2 – but the most effective and efficient way to monetize your growing user base while you contemplate content are undoubtedly in-app mobile ads.
If you’re ready to reap the rewards from the Android app that you’ve worked so hard to develop and promote, you’re on the right page. But if you haven’t had an introduction to mobile advertising and wouldn’t be able to define an install rate, impression, or eCPM, that’s O.K. With AppFlood’s “3 Easy Steps to Monetize Android Apps with Ads”, we’ll guide you through everything you need to know to get started, starting with the basics.
However even if you’re familiar with the foundations of mobile advertising, or just a beginner, you'll find helpful insights and mobile advertising best practices that we know you'll keep in mind during your mobile monetization career. For a teaser of what's to come, we've outlined four helpful tips (including a few bonuses you won't find in the eBook) for Android developers below. For more, click here to get the eBook.
4 Quick tips for Android developers
1. Interstitial ads generally generate the most revenue for developers
There are plenty of ad formats out there, and sometimes it’s not always obvious what ad format is suitable for your app. What works for you will depend on your monetization goals or the type of app you’re monetizing, whether that means minimizing in-app interruptions by using list or panel ads that can be triggered by the user, or using interstitials to maximize revenue. In fact interstitials typically generate the most revenue for most developers regardless of whether they’re promoting a CPC or CPI advertising campaign, and not surprisingly 58.52% of AppFlood developers have integrated this ad format.
2. Avoid push notification and icon ads
Yes, some developers may have profited immensely from monetizing inactive users with push and icon ads. But the format was generally seen as spammy, which ultimately lead to Google’s decision to ban the ad formats from Google Play. While notification ad traffic dropped 49% during Q3 2013, and icon ad traffic plummeted 86% (which primarily occurred during the month of September), what developers might not realize is that push and icon ads actually weren’t all that popular in the first place. In fact both ad formats combined were used by just 2% of total developers on AppFlood.
3. Mobile advertising metrics (for your information)
Among the most popular questions that we get are about general benchmarks that developers can expect from their mobile monetization campaign. eCPMs, CTRs, and IRs will vary depending on a number of variables including impression volume, and the quality of the traffic on your app, not to mention general global eCPM trends, but you can use the following as a point of reference:
Global eCPM: $0.54 (September 2013)
eCPM rose 95.1% during Q3 2013. eCPM during Q3 2013 was $0.36.
Global CTR: 8.28% (September 2013)
CTR rose 248% during Q3 2013. CTR during Q3 2013 was 4.78%
Global IR: 1.77% (September 2013)
IR declined 24% during Q3 2013. IR during Q3 2013 was 1.79%
You can learn more about average eCPM, CTR, and IR metrics broken down by ad formats in AppFlood’s “3 Easy Steps to Monetizing Android Apps with Ads.”
4. Don’t forget to optimize
It’s easy to simply download AppFlood’s SDK, integrate ad formats, and wait for the money to roll in. Unfortunately mobile app monetizing isn’t always that simple. Mobile monetization is an ongoing process that involves analyzing and optimizing your monetization strategy on a regular basis. While we cover these topics in depth on AppFlood and the eBook, here are a few resources to get you started:
Check out AppFlood's "3 Easy Steps to Monetizing Android Apps with Ads" Slideshare below for a peek at what the eBook can offer you, or for the full text get the eBook now.